At the interview symposium, CCTV reporters first watched the historical promotional film of Forever Bicycle brand to understand the 82-year history of Forever Bicycle.
Then the reporter asked questions about the sales and operation model of Forever during the epidemic period. Zhang Yanhe, the deputy general manager, and Shan Jiahui, assistant director of the e-commerce department, respectively asked about the different business models of online and offline, the advance layout of the offline top brands before the epidemic, and the online Business philosophy, etc. were answered.
Chairman Yan Yiming also elaborated on the reform of the business model of Forever Bicycle in recent years.
In terms of Forever development, there will be different historical problems in different time periods. Chairman Yan Yiming said that in the development of enterprises, we must have a sense of innovation. The difficulties we are facing now may be crises or opportunities.
Forever Bicycle has been exploring new platforms a long time ago. In 2012, Forever Bicycle pioneered the industry - entered the e-commerce platform and has maintained a leading position in the industry; Also began to try the live broadcast sales model. Through the dislocation of online and offline sales, the sales of permanent bicycles have maintained a good momentum in China. As of the end of May this year, sales have increased by 20% compared with the same period last year. Behind this is permanent people. joint effort.
